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Optimising brand owners’ marketing and transit operations

16-18 April 2018, Melia Castilla Hotel, Madrid

Organised by Applied Market Information Ltd. (AMI)

The 2018 edition of AMI's international Stretch & Shrink Film conference will take place on 16-18 April 2018 at the Melia Castilla Hotel, Madrid, Spain. 

This will be the 15th time AMI has run a conference dedicated to this industry and since its launch Stretch & Shrink Film has established itself as the forum where the industry meets to discuss key trends and market features influencing business developments and profitability. The event regularly attracts all the key players from across the whole supply chain from within Europe as well as globally which typically represents over 2 million tonnes of polymer purchase. In addition to film producers, the audience includes raw material suppliers, distributors, machinery producers, end customers, investors etc.

The two-day programme will cover the latest technical developments and market trends in this dynamic sector. The conference sessions will be complemented by a focused table-top exhibition and plenty of networking opportunities, including an evening cocktail reception and the conference dinner.

Currently, many millions of euros are lost annually as a result of goods becoming damaged in transit. This trend has been on the increase as a result of downgauging across all levels of packaging (i.e. primary, secondary and tertiary) which can have a serious impact on the overall load stability. Companies need to understand that it is the optimisation of the overall packaging system that is critical to the safe transport of palletised goods. The benefits of using stretch and shrink films for transport and the point of sale marketing are clear and quantifiable in monetary terms thanks to the reduced damage of goods, compliance to the road safety standards, and the increased sales resulting from products’ greater visual appeal and brand positioning. Yet, many brand owners are not fully aware of the real value these packaging systems can bring to their business. As the industry continues to educate brand owners, they will increasingly seek a specialist advice from their suppliers and industry consultants to help them optimise their transport packaging systems and logistic operations.


Attending, Exhibiting and Sponsoring at Stretch & Shrink Film 2018

For further information about attending the event, taking a table top exhibition space or sponsoring the conference with one of our unique marketing packages, please contact the Organiser Jenny Skinner:

Email: Tel: +44 (0) 117 314 8111.